It all starts with telling your story.  According to Cisco, video will account for 80% of online traffic by 2019.  Increasingly, consumers of social media are learning about the world around them through short videos that populate their feeds.  There has been a real opportunity here - the democratization of who can produce content seen by the masses - but the dynamics are shifting.  You need great content - that will never change - but how you craft your messages, who you target, and how you interact with your audience requires a well-designed and executed plan.

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I specialize in helping non-profit, government and university clients craft powerful video stories that showcase their good work, which could otherwise go overlooked, underreported or ignored.

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I have found this to be especially true among scientific and research-based organizations that are fantastic at growing our understanding of the world around us, but abysmal at communicating this understanding to a lay audience.  As a result, the only people that care about a scientific advancement are other scientists who have read about it in a scientific journal or report.  Consumers, stakeholders and the general public are none-the-wiser.  Elected officials have no context for the work, their constituents don't care about it, and therefore are less likely to fund its furtherance.  This is where I can help.  We can start reaching new people today.